Web Marketing

September 23, 2009

Can I have that for less please?

There are no hard and fast rules for what a thing on the web should cost.   For instance, you can get a logo from 19dollarlogos.com starting at $19.00, yet Pepsi recently paid hundreds of millions for their new logo design (read the full 27 page brief explaining how Pepsi is at the center of the universe). Assuming that your budget […]
September 8, 2009

Roundup: SEO Tools for Joomla

While Joomla 1.5 has made some leaps in native SEO functionality from previous versions, the results of an SEO strategy for a Joomla site still depend largely on using third party applications to increase functions and control. Despite the challenges that I’ve had managing SEO for Joomla sites in the past, there are only three tools that I could find […]
August 27, 2009

Oh, so *that’s* why I’m friendless…

Fox News, in their ever unwavering impartiality, referred to SEO (Search Engine Optimization) as a profession ripe with scammers.  They infer that the SEO professional is a barricuda, a con artist, a fleecer, a flim- flammer, a hustler, a fraud, even a scammer or a shark. Well, the word they used was scammer, I added all the others.  Still, they […]
July 14, 2009

How Not to Build and Market Your Website

Yep, that’s right – I said how NOT to build your website.  You’ve probably all read dozens of posts, articles, columns and even other blogs on what you should do to sign and market your site on the web. Well, on webpagesthatsuck.com I found a striking example of a site that’s doing essentially everything wrong.  Wrong navigation, wrong design and […]
July 13, 2009

Best of the Web, July 2009

I spend a lot of time not just working on our own websites and projects, but also looking at what the current trends are in design, development, programming and marketing.  There’s a definite rift between what has buzz, what the early adopters have grokked on to and what has actually made the effective transition to popular usage and while I […]
July 9, 2009

The Enlightened Stupid Marketer

Another gem I couldn’t resist.  If your marketing firm says things like ‘leverage technology to maximize results’, you should run.  Run far, far away. httpv://www.youtube.com/watch?v=cH9vcZO9SKw Marketing isn’t buzz words, and it isn’t a secret, and it isn’t carrying a Blackberry.  It isn’t using words like synergy, or dashboard, or KPI. Generally, marketing is a slog.  It’s a lot of writing, […]
July 9, 2009

And Now for Something Completely Different…

I had to re-post this article I read on Focus.com.  Marketing articles are usually so dry, so it’s nice to see a unique take on marketing your business that incorporates a bit of humour alongside some practical marketing advice for small businesses.  Plus, I love Monty Python. 20 Business Lessons Learned from Monty Python. Makes me wonder what other comedic […]
April 6, 2009

All Your Search are Belong to Us – 70,000 + Search Engines, Search Engine Tools and Resources

SEO (search engine optimization for those of you who prefer the long tail) is an art often compared to voodoo.  It’s complex, there’s a lot to do, there are no actual rules (unless you count Google’s rules, which many people do).  Adding to the mystery are the monikers of “White Hat”, “Black Hat” or “Grey Hat”.  Nobody really spells out […]
October 27, 2008

The Coming of Age for Social Networking

This past year I’ve been amazed by the use of social networking among my friends and family.  In a way, it’s like Microsoft Bob for the Internet in how easy it seems for “computer challenged” people to understand and interact with what’s going on. When I first tried social networking at the beginning of this century with sites like Google’s […]